Google's Helpful Content Update: What you need to know

Google's recent Helpful Content Update has been rolling out and causing significant shifts in search rankings. This update specifically targets content written primarily for search engines rather than humans. Key points about the update: 1. People-First Content: Google is rewarding content that demonstrates first-hand expertise and a depth of knowledge. 2. Satisfying Content: Content should leave readers feeling they've had a satisfying experience. 3. Created for Humans: Avoid creating content primarily to attract search traffic. 4. Original and Helpful: Content should provide original information, reporting, research, or analysis. 5. Comprehensive Coverage: Cover the topic thoroughly without leaving readers needing additional searches. To align with this update, focus on: - Creating content based on your actual experience - Providing unique insights and perspectives - Answering the searcher's question completely - Avoiding aggregated or scraped content How has this update affected your sites? What changes have you made to align with Google's new focus?